Goodles is shaking up the mac and cheese shelf with colorful branding, playful product names and better-for-you options, including a new gluten-free option sampled at the recent Natural Products Expo West event.
The pantry staple by The Kraft Heinz Not Company features a plant-based sauce made of fava bean protein and coconut oil powder in two flavors—original and white cheddar—priced at $3.49 a box on shelves this month and continuing its rollout in early 2024....
Kraft Heinz expects to gradually regain lost market share in the US, which tumbled 30 points on a mix-adjusted basis in the first quarter, by selectively working with retailers to boost shelf space, ramping up marketing and innovation, and tackling lingering...
Currently dominated by the duopoly of Kraft and Annie's, the macaroni and cheese category is in need for disruption, say the founders of GOODLES, a new 'adultified', better-for-you mac and cheese brand that gives adults the permission to...